For this project, our goal was to seamlessly blend alpine elegance with urban vibrancy, creating a cohesive journey from the mountains to the city and an interesting take on fashion films.
During our extended story, we showcased, in depth, the environments that were created to represent this imaginary brand. Majestic vistas with details of snow and falling rocks were used to express the mountainous regions. While cityscapes crafted with a mix of scaffolding, cloth, concrete, and shipping containers were interspersed with campaign advertisements that hinted at the fusion of sports and streetwear.
Graphic lighting and captivatingly minimalistic design helped to craft a modern interpretation of both environments. Clever editing that employed a snappy momentum with match cuts, along with hard-hitting sound design, enabled us to ensure smooth transitions to keep the viewer engaged.
During our extended story, we showcased, in depth, the environments that were created to represent this imaginary brand. Majestic vistas with details of snow and falling rocks were used to express the mountainous regions. While cityscapes crafted with a mix of scaffolding, cloth, concrete, and shipping containers were interspersed with campaign advertisements that hinted at the fusion of sports and streetwear.
Graphic lighting and captivatingly minimalistic design helped to craft a modern interpretation of both environments. Clever editing that employed a snappy momentum with match cuts, along with hard-hitting sound design, enabled us to ensure smooth transitions to keep the viewer engaged.
Mountain Design
Inspired by a blend of luxury and adventure, we set out to create these mountainous explorations. Our aim was to capture sportswear's essence by showcasing the stunning synergy between high-performance fashion and the majestic, untamed beauty of the mountains.
Inspired by a blend of luxury and adventure, we set out to create these mountainous explorations. Our aim was to capture sportswear's essence by showcasing the stunning synergy between high-performance fashion and the majestic, untamed beauty of the mountains.
City Design
Blending Sportswear with Streetwear merges high fashion with street culture, creating a unique fusion of luxury and urban style. Inspired by this partnership, we infused city elements into our designs, bringing a dynamic street culture vibe to our urban aesthetic.
RND + Explorations
We had a lot of fun working on RND for this piece, ensuring that we created a signature blend of sophistication and functionality. Our process focused on integrating materials and innovative designs to create a blend between the mountains and cityscapes.
Process
CGI / Animation
Creative Direction
Nidia Dias & Miguel Rato
CGI / Animation
Creative Direction
Nidia Dias & Miguel Rato
Global Head of Production
Hannah Byers-Brown
Hannah Byers-Brown
Producer
Antia Goicoechea
Executive Creative Producer
Chago Venable
Chago Venable
Early Explorations
Sylvain Gaussens, Hernán Lindenbaum, Dennis Tiege
Design
Steward Lupercio, Marcel Piekarski, Afonso Soares, Dennis Tiege
Modeling
Maurizio de Angelis
FX
Tiago Andrade, Ezequiel Grand, Marcel Piekarski, Afonso Soares
Animation
Afonso Soares
Lighting
Tiago Andrade, Steward Lupercio, Marcel Piekarski
Comp/Grading
Tiago Andrade
Comp Support
Marcel Piekarski
Editors
Nidia Dias & Afonso Soares
Music & Sound Design
Joseph Smith Music
