![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/3ac40fb8-0bc8-4b35-9018-6b39f12b29a9_rw_1920.png?h=3d486318b9a23fffdc80394004502f56)
Gulli Rebranding
Gulli, France’s top kids’ TV channel, turned to 17mars to overhaul its brand. We developed a set of words and phrases to solidly anchor the brand’s messages of growth, collectivity, and diversification.
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We broke the logo down, giving the shapes and colors space to play, run, jump, and bounce. Each element of the logo is a character and, together, they explore the land of make believe.
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/c5e47fb3-3653-4c08-aba0-dc4150e056c5_rw_1920.png?h=929e70f1195b60d21e23a43e8f3cfc31)
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![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/5eb42d4e-71f1-43ca-9734-6cbefdca1884_rw_1200.gif?h=f7a8c8bfc01666521292dafde65e1df0)
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/480adc78-4200-4b1a-b6be-c11fcd1d00d0_rw_1200.gif?h=405960ca7208230213a12539d7ac5bca)
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/151c6da4-1cf0-4b53-b58e-d201d4e3bae3_rw_1920.png?h=736c2e63c05d08e8a97f370558f2ae15)
Gulli GOOD
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/2348f600-7307-462b-a45c-e9d1070011d4_rw_1920.png?h=94d8abf38bbd8d1dd04b8de2b6343dce)
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/d3e3803c-16cc-436b-a785-3d85ebbf9d45_rw_1920.png?h=4580700a578969f140e524d1715122f7)
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Gulli DOO
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/d958b5a1-15e5-4072-b03c-0801048b1924_rw_1920.png?h=915c206c497ccf90c4cd0870bd942a0e)
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Gulli TOON
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/c74bf638-a1fe-426f-bc1f-29ab42858c0a_rw_1920.png?h=15297d9a579ae9d79ad894c3cb7e863b)
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Gulli GO
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Gulli POP
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Our visual content blends flat and 3D design to surprise, delight, and elicit giggles!
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We created new colors and new looks for special events.
![](https://cdn.myportfolio.com/126e0874-37c4-4afb-9ee2-32052feb9f11/c29b98af-27a0-44e8-9348-ddc50e8345ce_rw_1920.png?h=b4839c1c6cf766854a8828f3dae35c14)
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Ad breaks
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Client: Lagardère, M6
Studio: 17mars
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Studio: 17mars
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Creative Director: Géraldine Karolyi
Art Director: Frédéric Delaunay / Friendly Robot / Sylvain Gaussens
Design & Animation: Frédéric Delaunay / Friendly Robot / Sylvain Gaussens
Art Director: Frédéric Delaunay / Friendly Robot / Sylvain Gaussens
Design & Animation: Frédéric Delaunay / Friendly Robot / Sylvain Gaussens
Eliott Selles / Phong Luong / Gaël Lucien / Melvin Le Riboter / Samir Senane / Clément Le Bouc
Graphic Design: Elodie Maynard / Géraldine Karolyi
Producer: Florent Gerlinger
Music & Sound design: Start-Rec