Richard Mille x McLaren | Neural Overdrive

Neural overdrive. The new RM 65-01 McLaren W1 is the horological equivalent of McLaren’s new ultimate series W1. An apex creation that redefines performance by delivering an intoxicating surge of pure endorphins.

Richard Mille x McLaren Neural Overdrive

65-01 McLaren Automatic Split-Seconds Chronograph W1

The new RM 65-01 McLaren W1 is the horological equivalent of McLaren’s new ultimate series W1. An apex creation that redefines performance by delivering an intoxicating surge of pure endorphins.
A unique sensory thrill sparked by the latest collaboration between Richard Mille and McLaren.
Neural overdrive unveils a limited edition of 500 pieces, drawing inspiration from McLaren's most powerful and radical road car, the all-new W1.

MilleDollars & Redot have teamed up to bring this celebration of design, performance, and pure exhilaration to life, alongside a madly talented team.

RnD I Stillframes & Creative Development

Focusing on the interplay between the car and the watch, we explore the biological sensations and the chain reactions that arise from engaging with these remarkable examples of high craftsmanship.

Process

The entire concept behind this film was born out of a massive exploration. The goal was to merge different production techniques, creative mindsets, and unique takes on what neural overdrive could look like. This idea sparked a multi-channel process that led to the creation of the film.

Clients: @richardmille @mclarenauto
Production: @milledollars
Creative & executive production: @redot.studio
Creative Director: @jameen_ct & @mille_dollars
Associate Creative Director: @mttvb_rg
Art director: @hu6z
Storyboarding: @werlen_meyer
DOP: @yungmann
3D Artists: @gg.underscore @meddymds
Houdini FX: @sy_gaussens @cg_ele
Compositing / Editing: @redot.studio
Color Grading: @masirharif
Music: @shcaas
Sound Design: @fulsonic
Stylist: @ashblc
Model: @omarcee__

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