Coinbase | CB1 Card
Product Launch
Coinbase unveiled their first Bitcoin-backed credit card at their annual summit. For a company rooted in the virtual world, the reveal of Coinbase’s first physical product needed to make a statement.
Made by Metal
Built from the ground up
A revolutionary product calls for a compelling story. The film unfolds into a material evolution; abstract elements coalesce into form layer by layer. Blending realism with the intangible, we tell a story of technology and craftsmanship converging into a new kind of physical artifact — literally and metaphorically built from the ground up.
Precision in every detail
From the custom 1 EMV chip to Coinbase’s signature blue accents, each detail is revealed with cinematic precision. The interplay of light, weight, and texture creates a film that feels both tactile and elevated, coming together in an elegant reveal of Coinbase’s leap into the material world.
Process & RnD
Establishing the narrative took time. Our initial approach was to use a mix of beauty shots with abstract shots of the card’s material. As the concept evolved, we shifted for a more linear narrative – expanding on our earlier ideas to depict the card’s conception through visual metaphors. And as the story goes, data becomes matter, concept becomes form, and slowly, the card takes shape.
