WarnerTV - Idents

To reinforce Warner TV’s brand promise on-air, we created a series of six idents, each of which set two opposing emotions against each other. Supported by organic sound design, the emotions expressed are laughter/sadness, love/disgust, anger/serenity, fear/admiration, terror/joy and wonder/surprise.

Emotions in Series

To reinforce Warner TV’s brand promise on-air, we created a series of six idents,

each of which set two opposing emotions against each other.

Supported by organic sound design, the emotions expressed are laughter/sadness, love/disgust, anger/serenity, fear/admiration, terror/joy and wonder/surprise.

I
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LOVE vs DISGUST

II
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LAUGHTER vs SADNESS

III
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ANGER vs SERENITY

IV
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FEAR vs ADMIRATION

V
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TERROR vs JOY

VI
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WONDER vs SURPRISE

Client: WarnerMedia

Direction: 17mars.com

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Creative Director: Géraldine Karolyi
Art Director: Sylvain Gaussens
Animation: Sylvain Gaussens / Almir Nago
Producer: Alison Chavigny

Sound: 31dB

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