Emotions in Series
To reinforce Warner TV’s brand promise on-air, we created a series of six idents,
each of which set two opposing emotions against each other.
Supported by organic sound design, the emotions expressed are laughter/sadness, love/disgust, anger/serenity, fear/admiration, terror/joy and wonder/surprise.
Supported by organic sound design, the emotions expressed are laughter/sadness, love/disgust, anger/serenity, fear/admiration, terror/joy and wonder/surprise.
I
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LOVE vs DISGUST
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LOVE vs DISGUST
II
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LAUGHTER vs SADNESS
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LAUGHTER vs SADNESS
III
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ANGER vs SERENITY
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ANGER vs SERENITY
IV
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FEAR vs ADMIRATION
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FEAR vs ADMIRATION
V
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TERROR vs JOY
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TERROR vs JOY
VI
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WONDER vs SURPRISE
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WONDER vs SURPRISE
Client: WarnerMedia
Direction: 17mars.com
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Creative Director: Géraldine Karolyi
Art Director: Sylvain Gaussens
Animation: Sylvain Gaussens / Almir Nago
Producer: Alison Chavigny
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Creative Director: Géraldine Karolyi
Art Director: Sylvain Gaussens
Animation: Sylvain Gaussens / Almir Nago
Producer: Alison Chavigny
Sound: 31dB